Evelyn Partners, formerly known as Tilney within the Tilney Smith & Williamson group, has undergone a name change, signaling a new chapter while honouring its impressive legacy spanning over 180 years. As a distinguished leader in the UK's investment and financial planning scene, Evelyn Partners oversees more than £24 billion in assets for a varied clientele, including private investors, charities, and professional intermediaries.

 

My contribution to this project involved bringing a creative touch, translating the conceptual visuals from the pitch document into dynamic, real-world designs. The double exposure visual concept particularly resonated with the client, and my role was to finesse this aesthetic across multiple media.

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Using the pitch as a foundation and selecting stock images that resonated with our target demographic, I developed a series of design prototypes which advanced the project into its next phase, titled "Step into Tomorrow," where we began to see our concepts come to life. The project's brief tasked us with creating a visual identity that was not only distinctive and impactful but also clearly differentiated Evelyn Partners from its competition. Under the guiding principle of ‘Power of good advice,’ we explored a range of photographic styles and refined our creative approach based on initial pitch feedback. This exploration led to the development of various content and communication strategies integral to the campaign.

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The subsequent phase involved outlining the campaign's framework, defining the user journey, clarifying key messages, and crafting a compelling call to action, all within the constraints of our budget to ensure a coherent and targeted approach.

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Finally, we aligned the creative outputs with a strategic PR narrative, demonstrating how the campaign's activations support Evelyn Partners' strategic objectives. This alignment included detailed planning for media partnerships, as recommended by the agency, to ensure a well-rounded and impactful campaign delivery.