Shift Recruitment, established in 2017, focused on consulting and recruiting services in the e-commerce sector. They positioned themselves as a challenger brand in a competitive marketplace delivering a unique personal service to HR departments in small and large firms. Shift aimed to redefine the industry standard by providing a personal touch for their client and candidate alike.

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I was initially commissioned to develop Shift's logo, briefed to make it unique and quirky with stand-out appeal against their competitors. The challenge lay in marrying an idiosyncratic design with their brand name while strengthening their position as experts in the recruitment field.

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Following the successful logo design, I was tasked with evolving Shift's visual brand style. Inspired by the concept of shifting from an old to a new way of recruitment, and guided by insightful input from the client, I developed a graphic style that combines vintage black-and-white imagery with vibrant, bold shapes. This approach resulted in a compelling and distinct brand aesthetic, communicating Shift's unique approach to recruitment while setting them apart in a crowded field.

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My contributions extended across various brand materials, including email signatures, brochures, office posters, social media graphics, presentations, and website visuals. It was a privilege to support Shift's journey and play a role in its branding efforts until the unforeseen closure of the business during the COVID-19 pandemic.