Pay360 is a UK-based, FCA-regulated payments business with c.2,500 customers across the public and private sectors. Pay360 offers its customers gateway and acquiring services and a depth and breadth of payment solutions across the payment value chain.

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The objective of the short online animation was a 101-type video that can explain who and what Pay360 are, and how they are the best payment solution to specifically help housing associations and housing managers. The video sat on the landing page as the first visual reference for customers but also worked as a standalone piece for Pay360 to forward to existing or prospective clients, or to be used in wider industry events.

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The key audience was housing managers, but also the wider senior exec team of the association, as well as existing Pay360 customers. The video was designed to be inspiring to both existing customers, as well as demonstrate key factors that meet each of the needs of the audience. 

Working to the signed-off script and following an initial design style I built out a storyboard with enough frames for the animators to work from, creating any illustrations to aid the animation process.