The Goodwood Festival of Speed, a prestigious annual event held at Goodwood House in West Sussex, celebrates the rich history of motor racing with a hill climb featuring vintage vehicles. Drawing crowds between 100,000 to 150,000, attendees are encouraged to immerse themselves in the experience by dressing up in traditional attire from the 1930s to the 1980s.

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As a way to celebrate its own history, Tesco supermarket introduced a pop-up shop on the grounds, offering products in vintage packaging from well-known brands. Taking advantage of a promotional opportunity, Tesco Bank aimed to highlight its credit card services and promote its range of insurance packages during the festival.

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In collaboration with the art director and copywriter, my role involved crafting and designing printed materials for the shop and the surrounding area. This included commissioning illustrations that echoed the era's style, while researching and reproducing font styles that captured the authentic look of the period for two distinct posters. Beyond posters, I was tasked with designing a ration book to be distributed at the event. Drawing inspiration from actual historical documents, I meticulously replicated the era's print textures, typography, and style, creating an authentic piece of memorabilia. This ration book cleverly introduce the bank's insurance products and featured a competition to gather new customer data. Despite a limited print run of 15,000 copies, its popularity exceeded expectations, with all copies distributed by the middle of the second day of the three-day event.

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The project went on to win a DMA for best typography.