JIM HEAVERSEDGE DESIGN LTD

Project management | Creative direction | Social media content | Video direction | Digital content | EDM | Print Procurement
Colefax and Fowler is a historically prestigious and brand leading supplier of fabric and wallpaper, celebrated for its premium interior decorations. There are six different brands in the Colefax Group; Colefax and Fowler, Jane Churchill, Manuel Canovas, Larsen, Kingcome Sofas, and Sibyl Colefax & John Fowler (the organisation's interior design consultancy department). I oversaw all graphic design management and guardianship for its multi-brand portfolio, ensuring individual graphical representation for each brand's creative delivery.
I single-handedly ran the graphics department, providing project management and creative direction for a broad range of brand initiatives. This spanned branding, image retouching, colour fidelity, print proofing, brochure creation, video production, marketing communications, website visuals, and social media content. Collaborating closely with the brand, marketing, and product teams, I provided a seamless and integrated strategy, recommending best practices to optimally execute each project across various media, including print, social channels, spatial designs, emails, and both digital and traditional advertising campaigns.
As the custodian of all of the individual brand's image catalogue, I refined and maintained the collection, ensuring each image met the high standards required for both print and digital use through meticulous retouching and colour correction.
I was responsible for managing a multitude of print and digital projects concurrently. This included creating printed and digital pattern books, advertisements, and promotional materials like carrier bags, pencils, posters, stickers, presentation boards, press releases, invitations, announcements, cards, and newsletters.
Certain projects necessitated managing the workflow through external contractors, which included liaising with repro houses, identifying suitable printers, and engaging digital designers as required. I worked in close coordination with selected repro houses and printers to perfect colour corrections, oversee retouching, and approve proofs, ensuring every image met the high standards expected for its intended medium. Additionally, I curated and managed the comprehensive image library from various photoshoots.
Engaging with internal teams on specific projects, I also managed the production of printed materials for company reports and spearheaded the digitalisation of the Group's extensive transparency archive.
Brand and graphic design management
Colefax and Fowler



Amongst the extensive promotional material produced for the launch of each collection, I created short videos, gifs, and static imagery for all manner of social media content. The video above was created for Jane Churchill's website header which was also translated into a verticle format for their Instagram account.



Interior style guide matching swatches across Colefax and Fowler's fabric and wallpaper range
Concept designs for product packaging



